Recover SS20

Branding, packaging, OOH advertising, socials, website design, email designs, AD, ecom shoots and campaigns.

Recover is Fiorelli’s sustainable capsule collection, launched in 2020. I played a key role in shaping its brand identity and tone of voice, designing the logo, packaging, POS, product lining, and branded accessories. I also art directed both creative and campaign shoots, delivering cohesive digital assets including email campaigns, desktop and mobile visuals, social content and paid advertising.