Juicy Couture

Packaging, POS, toolkits.

During my time at Global Brands Group, I collaborated closely with the marketing team in the UK, supporting the brand’s wholesale, concessions and e-commerce growth. I aligned seasonal creatives with brand strategy guidelines and contributed to the development of toolkits to ensure consistent use of imagery. My responsibilities also included producing store and concession POS materials that adhered to the brand’s marketing objectives and maintained visual consistency across all touchpoints.