Modalu AW17 Campaign

Typography, layout, lookbooks, colours, socials, campaign videos, email designs, website design, AD, ecom shoots, digital e-vites, printed invites and packaging.

Modalu England is a modern British handbag brand, celebrated for its expertly crafted leather designs. During my four years there as the standalone Graphic Designer and Art Director, I led both print and digital creative, from designing lookbooks, brand books packaging and event invitations (including London Fashion Week), to art directing campaign and E-Commerce shoots, producing video content and creating emails and social media assets.