Fiorelli SS25 Campaign

AD photography, packaging design, homepage, app, socials, emails, advertising, etc

I set the creative vision and direction for Fiorelli’s SS25 campaign, establishing clear visual guidance from concept to launch. Collaborating with the marketing team, I led the planning and execution of the campaign, art directing the in-house team and external freelancers, managing budgets, overseeing casting and owning the final image selection to ensure a cohesive, impactful rollout across all channels.